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		<title>Google Adwords Guide I</title>
		<link>http://mayhrms.info/google-adwords-guide-i/</link>
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		<pubDate>Sun, 05 Feb 2023 12:54:46 +0000</pubDate>
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		<description><![CDATA[You probably have already heard about the new marketing tool from Google.com on the Internet. Their advertising service is called &#8220;Adwords&#8221; and allows you use Google.com for marketing. Your ads will be displayed on Google&#8217;s website when people initiate a &#8230; <a href="http://mayhrms.info/google-adwords-guide-i/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>				You probably have already heard about the new marketing tool from Google.com on the Internet. Their advertising service is called &#8220;Adwords&#8221; and allows you use Google.com for marketing. Your ads will be displayed on Google&#8217;s website when people initiate a search. Your ads can also be displayed very targeted among many thousand websites that partner with Google in a program called &#8220;Google AdSense&#8221;. AdWords is the Google.com version of a pay-per-click advertising model. That means users click on your ad and will be redirected to your website or a specific URL that you have selected when creating your ad campaign.What do you need to know about Adwords? AdWords is a way to spend a lot of money on advertising very very fast. BUT &#8211; AdWords is also a way to spend marketing money very selective to a targeted audience. AdWords can be very expensive for the advertiser if not properly planned and tested.When you setup a Google AdWords ad campaign, you choose certain keywords for which your ad will appear on search results on Google.com. You also specify the maximum amount of money that you are willing to pay for each click. Remember &#8211; the Google AdWords program is a PPC (Pay per Click) model and you only pay when someone actually clicks on your ad and hence visits your website.It is very important to select the right keywords for your business ad. Going with too generic keywords that everyone will not be very effective and very expensive. Play a little bit with the AdWords keyword and campaign settings just to get a feeling how expensive the generic keywords for your business and industry are. You will realize soon that you need to be creative and careful with the usage of keywords.Google recommends using different spelling variations and plural versions of your keywords to reach the best target audience. This is a good approach, as not every one of your potential new customers will search for a keyword in the same way as everyone else. Some people will use plural versions and others will use singular versions.Exact matching of keywords in Google user queries requires you to place square brackets around your selected keywords. Example: [web hosting]. Your ad will now only show when users search exactly the phrase &#8216;web hosting&#8217;. Your ad will not show if other words are included in the search string or the words are entered in a different order.Another keyword matching option is the phrase option. This is very similar to the exact matching of keywords in a search in the sense that the keywords must all be present and in the right order. However your ad will still show up in search results even if other words are present in the search. To make use of phrase matching you must include your keywords in quotes. Example: &#8220;web hosting&#8221;.Negative matching is the final option available for your AdWords advertisement. This option allows you to block your ad being shown if a certain word is present in the search query of the Google user. This allows you to reduce the number of possible clicks on your ad in non-relevant searches and therefore to keep your cost low. It also helps you to make sure that your ad is not shown to users who will not be interested in your products. If your keyword is &#8216;web hosting&#8217; but your web hosting is based on the Linux operating system and not based on a Windows Operating System then by using negative matching you can choose to have your ad not shown for search queries with &#8216;windows web hosting&#8217;. In this case &#8216;windows&#8217; would be your negative keyword. You simply place a dash in front of your negative keyword to use this option. Example: -windowsUsing the here described ways of selecting keywords will help you to be more successful with Google Adwords. Google also allows you be very specific for which geographic area your ads will be displayed. You go from global to country and even state or city specific settings. Especially local businesses now will have it much easier to use Google AdWords for their specific local markets.Well, you got the idea how to be very specific how you select your keywords and combinations of keywords. But how do you actually select the right keywords? In order to get the most out of Adwords, you must have a list of great keyword and phrases. If your keyword list is not good enough, you will be punished with paying too much for your advertising. Write down the top search terms that you can think of. Ask friends and family how they would use Google to find your product (without searching for the business name itself).A competitor of Google actually offers a free tool, which will allow you to find out how popular the keywords are that you selected. Find this free tool here and use it for your advantage:http://inventory.overture.com/d/searchinventory/suggestion/Create a list of the most popular keywords. Now add words to the actual keywords. Use words that would describe your specific product or service. Now use these phrases or word combinations when setting up a Google AdWords campaign to find out how much you would have to pay per click to get your ad onto the first page on a Google search.If the keywords selected by you are very expensive to use you should consider rewording or using different combinations. Maybe concentrate on a certain niche to find lower priced keyword options.When testing new campaigns make sure that you limit your exposure by amount of money you want to spend per day as well as you should set a date / time limit. It&#8217;s easier to activate a campaign again if it works just fine for you. If you fail to set limits you might spend lots of money in a very short time &#8211; money you can&#8217;t get back. It is gone &#8230;.Another way to save money on your AdWords advertising campaign is to wait for the end of the month. It&#8217;s funny, but many folks follow a plain rule to start their advertising in the beginning of the month. By the time the 25th of a month is there they have spend most of their money on their campaigns already. For you this means that the prices for many popular keywords might be more affordable for you.If you are advertising specific products with your ads, link to the specific product page and not to your homepage. 95% of the people who click through to your website will not really be willing to start another search on your website to find the product mentioned in your ad.ConclusionFrequently revisit your campaigns and compare prices and results. The Internet is a fast changing environment. What works one day, might not necessarily work the next day. Keep track of everything &#8211; maybe create a spreadsheet.This article can be published by anyone as long as a live back link to http://www.webhostingresourcekit.com is provided. (this note can be removed as long as a link from the author&#8217;s resource box is provided)			</p>
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		<title>What Are The Greatest Changes In Shopping In Your Lifetime</title>
		<link>http://mayhrms.info/what-are-the-greatest-changes-in-shopping-in-your-lifetime/</link>
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		<pubDate>Sat, 06 Feb 2021 02:24:18 +0000</pubDate>
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		<description><![CDATA[What are the greatest changes in shopping in your lifetime? So asked my 9 year old grandson. As I thought of the question the local Green Grocer came to mind. Because that is what the greatest change in shopping in &#8230; <a href="http://mayhrms.info/what-are-the-greatest-changes-in-shopping-in-your-lifetime/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>What are the greatest changes in shopping in your lifetime? So asked my 9 year old grandson.</p>
<p>As I thought of the question the local Green Grocer came to mind. Because that is what the greatest change in shopping in my lifetime is.</p>
<p>That was the first place to start with the question of what are the greatest changes in shopping in your lifetime.</p>
<p>Our local green grocer was the most important change in shopping in my lifetime. Beside him was our butcher, a hairdresser and a chemist.</p>
<p>Looking back, we were well catered for as we had quite a few in our suburb. And yes, the greatest changes in shopping in my lifetime were with the small family owned businesses.</p>
<p>Entertainment While Shopping Has Changed<br />
Buying butter was an entertainment in itself.<br />
My sister and I often had to go to a favourite family grocer close by. We were always polite as we asked for a pound or two of butter and other small items.</p>
<p>Out came a big block of wet butter wrapped in grease-proof paper. Brought from the back of the shop, placed on a huge counter top and included two grooved pates.</p>
<p>That was a big change in our shopping in my lifetime&#8230; you don&#8217;t come across butter bashing nowadays.</p>
<p>Our old friendly Mr. Mahon with the moustache, would cut a square of butter. Lift it to another piece of greaseproof paper with his pates. On it went to the weighing scales, a bit sliced off or added here and there.</p>
<p>Our old grocer would then bash it with gusto, turning it over and over. Upside down and sideways it went, so that it had grooves from the pates, splashes going everywhere, including our faces.</p>
<p>My sister and I thought this was great fun and it always cracked us up. We loved it, as we loved Mahon&#8217;s, on the corner, our very favourite grocery shop.</p>
<p>Grocery Shopping<br />
Further afield, we often had to go to another of my mother&#8217;s favourite, not so local, green grocer&#8217;s. Mr. McKessie, ( spelt phonetically) would take our list, gather the groceries and put them all in a big cardboard box.</p>
<p>And because we were good customers he always delivered them to our house free of charge. But he wasn&#8217;t nearly as much fun as old Mr. Mahon. Even so, he was a nice man.</p>
<p>All Things Fresh<br />
So there were very many common services such as home deliveries like:</p>
<p>• Farm eggs</p>
<p>• Fresh vegetables</p>
<p>• Cow&#8217;s milk</p>
<p>• Freshly baked bread</p>
<p>• Coal for our open fires</p>
<p>Delivery Services<br />
A man used to come to our house a couple of times a week with farm fresh eggs.</p>
<p>Another used to come every day with fresh vegetables, although my father loved growing his own.</p>
<p>Our milk, topped with beautiful cream, was delivered to our doorstep every single morning.</p>
<p>Unbelievably, come think of it now, our bread came to us in a huge van driven by our &#8220;bread-man&#8221; named Jerry who became a family friend.</p>
<p>My parents always invited Jerry and his wife to their parties, and there were many during the summer months. Kids and adults all thoroughly enjoyed these times. Alcohol was never included, my parents were teetotallers. Lemonade was a treat, with home made sandwiches and cakes.</p>
<p>The coal-man was another who delivered bags of coal for our open fires. I can still see his sooty face under his tweed cap but I can&#8217;t remember his name. We knew them all by name but most of them escape me now.</p>
<p>Mr. Higgins, a service man from the Hoover Company always came to our house to replace our old vacuum cleaner with an updated model.</p>
<p>Our insurance company even sent a man to collect the weekly premium.</p>
<p>People then only paid for their shopping with cash. This in itself has been a huge change in shopping in my lifetime.</p>
<p>In some department stores there was a system whereby the money from the cash registers was transported in a small cylinder on a moving wire track to the central office.</p>
<p>Some Of The Bigger Changes<br />
Some of the bigger changes in shopping were the opening of supermarkets.</p>
<p>• Supermarkets replaced many individual smaller grocery shops. Cash and bank cheques have given way to credit and key cards.</p>
<p>• Internet shopping&#8230; the latest trend, but in many minds, doing more harm, to book shops.</p>
<p>• Not many written shopping lists, because mobile phones have taken over.</p>
<p>On a more optimistic note, I hear that book shops are popular again after a decline.</p>
<p>Personal Service Has Most Definitely Changed<br />
So, no one really has to leave home, to purchase almost anything, technology makes it so easy to do online.<br />
And we have a much bigger range of products now, to choose from, and credit cards have given us the greatest ease of payment.</p>
<p>We have longer shopping hours, and weekend shopping. But we have lost the personal service that we oldies had taken for granted and also appreciated.</p>
<p>Because of their frenetic lifestyles, I have heard people say they find shopping very stressful, that is grocery shopping. I&#8217;m sure it is when you have to dash home and cook dinner after a days work. I often think there has to be a better, less stressful way.</p>
<p>My mother had the best of both worlds, in the services she had at her disposal. With a full time job looking after 9 people, 7 children plus her and my dad, she was very lucky. Lucky too that she did not have 2 jobs.</p>
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